Issue 1/2018

Characteristics of cognitive distortions in managerial work between men and women

Corresponding author:

Veronika Škerháková
Veronika Škerháková, Matúš Vagaš

Abstract:

Objective of this article is to evaluate of cognitive distortions between men and woman in managerial work. The Main attention is paid to issue of managerial work, which involves some specific knowledge, skills and crafts, because it ensures the achievements of goals of managed organization. In context of cognitive distortions based on Beck ́s theory of dysfunction schemes, we analyse differences between men and women.

Key words:

cognitive distortions, managerial work, communication, interpersonal system

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Employer branding as a specific tool of personal marketing in healthcare facilities

Corresponding author:

Veronika Škerháková
Veronika Škerháková, Matúš Vagaš

Abstract:

This paper provide analytical insight into employer branding as a specific tool for personal marketing in healthcare facilities. Currently, organizations do not have a chance to achieve its goals and profits without quality and efficiency of working human capital, especially in health sector. To get the right people that organization wants and needs has become foundation for developing of marketing tools in personal management. We are talking about personal marketing that is constantly trying to ensure efficiency of all core areas for working with people in the company. The resulting effect of personal marketing is to gain and attach workforce to organization. It means using not only new tools, but also existing marketing tools, human resources management and enterprise management. Such tools include employer branding. The aim of this paper examines and analyse the using of employer branding in Slovak healthcare facilities. The basis for our case study was secondary data collected through official websites of healthcare facilities.

Key words:

employer branding, healthcare, personal marketing

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Human factor and its role in Business Intelligence projects success

Corresponding author:

Martina Habiňaková

Abstract:

The final result of Business Intelligence project in practice is determined by many factors. In essence, there are two main groups of factors – factors technological and factors personal (organizational). The paper emphasises the human factor and its role in the process of Business Intelligence implementation and use. The purpose of the paper is to examine the impact of a human part on the overall successfulness of Business Intelligence projects in Slovak business practice. Using a Business Intelligence with success doesn't mean just collecting data, it means going further to analyse these data and deliver the right information to the right people. The human factor is exactly what is crucial to data management and to understanding how information ought to be used effectively when doing business activity.

Key words:

Business Intelligence, human factor, sponsorship, Business Intelligence team, corporate culture

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New spreadsheet functions of Microsoft Excel 2016

Corresponding author:

Rostislav Tomeš

Abstract:

Using functions in modeling economic and financial models in spreadsheet software Microsoft Excel is necessary. The paper introduces new spreadsheet functions of Microsoft Excel 2016. It focuses on the creation of new decision-making formulas, examples show the use of new function SWITCH and compares it to well-known Excel function IF.

Key words:

Excel; programming; functions

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Specifics of a marketing mix for a startup business

Corresponding author:

Igor Fedorko
Igor Fedorko

Abstract:

The goal of the study was to identify the most important marketing mix tools for the startup organization. The partial goal was to point to the composition of the various elements of the marketing mix of the startup organization. We can divide the study into several chapters. The first part deals with the basics of the marketing mix and its theoretical basis and discusses the specific elements of the marketing mix. The aim of the analytical part was to analyze the specific elements of the marketing mix in the selected startup of the company. The practical part of the thesis focuses on the evaluation of the survey, which concerned the respondents' views on the marketing of the given enterprise. We surveyed 312 respondents who responded to 13 questions using our questionnaire. The last chapter of the paper focuses on recommendations and suggestions on improvements in all aspects of the marketing mix in the company, and so on the acquisition of new customers.

Key words:

marketing mix, startup organization, promotion

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The importance and impact of blogs on online marketing

Corresponding author:

Radovan Bačík
Radovan Bačík, Jakub Horváth

Abstract:

Marketing affects every aspect of company life. In management it is essential to understanding business management, that marketing participation in management processes is essential. There are many companies that are still at sharply increased marketing functions implemented marketing concept just outside. The role of marketing in the company's planning and fulfillment of conception, pricing, promotion and distribution of ideas, goods and services, which leads to the realization of a mutual meeting the needs of individuals and organizations. Poorly chosen or no marketing strategy can mean the demise of his company. This problem plagued now in Slovakian business sector most small and medium enterprises. This is logical, because smaller businesses have a limited number of workers, many of them don´t have marketing department and realize marketing strategies intuitive. This is an unfortunate solution many times. Blogs are social media that are owned by companies. Therefore, online identity building via blogs is important from the long term point of view. Blogs allow to distribute more complex content following the needs of potential buyers to obtain information on companies’ products.

Key words:

company; marketing; blog

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Using content marketing within the e-commerce of the B2C model

Corresponding author:

Richard Fedorko
Richard Fedorko

Abstract:

Dynamic growth in the popularity of the Internet and the rapid development of technology have led to significant changes in the world of trading. A new way of consumer interaction and brand loyalty has forced B2B companies and the B2C sector to reassess their marketing efforts. The aim of this article is to introduce a modern way of communicating with the customers, which is the content marketing. It is a strategic approach, which lets brands tell their stories to their target audience, share their experience in the field of their activity and change from advertisers to publishers. Specifically, we focus on analyzing B2C marketers using content marketing; moreover, we focus on users who respond positively to content marketing and the use of individual content marketing tools, compared to particular years.

Key words:

B2C, content

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