Issue 3/2014

Analyse of the chosen localization factors of FDI in the Slovak Republic

Author(s):

Mariana Dubravská

Abstract:

European Union is a main player on a field of foreign direct investments (FDI) including both internal and external FDI. In the literature, there are many factors influencing decisions of foreign investors, including specific local (host country) determinants and home country characterisitcs. The aim of the proposed paper is to analyse chosen localization factors influencing investors by investing with emphasis on foreign direct investments.

Key words:

Foreign direct investments (FDI), Slovak republic, localization criteria

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Application creditworthy and bankruptcy model in the current environment

Author(s):

Sylvia Jenčová

Abstract:

The financial situation of the company is an integral expression of the results, which the company achieved in various areas of its activities. The aim of this paper is to present a credible bankruptcy forecasting models of financial situation. Point out the use of some models, financial analysis from the perspective of the future in the current conditions on the production of business entities. The paper is on a particular company introduced the multivariate discriminant analysis model and Altman credit index. Of the methods of scoring the application Tamarine model, Quick Test and balance analysis Douche Rudolf I, II.

Key words:

Prediction, Prediction models, Creditworthy models

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Development of pro-consumption orientation in the behaviour of Polish consumers

Author(s):

Felicjan Bylok, Anna Dabrowska, Dariusz Kiełczewski, Irena Ozimek, Mirosława Janoś-Kresło

Abstract:

The main aim of this paper is to describe the impact of the pro-consumption orientation on human behaviour in the sphere of consumption. The author at hand focuses on the answer to the following question: To what extent does the pro-consumption orientation associated with theideology of consumerism influence the direction of consumer behaviour of Polish people? The realization of the assumed goal was possible thanks to the application of the method of critical analysis of literary sources relating to consumption and quantitative analysis methods. As a result of research, the development of the most important trends in consumer behaviour associated with pro-consumption attitudes were indicated, namely spontaneous consumption connected with over-consumption, consumption for pleasure and consumption directed towards novelties. The practical implication of the research run is the indication of the direction of the development of consumption, namely over-consumption stimulated by the ideology of consumerism. However, the social implication of this paper is the emphasis on the pro-consumption orientation in consumption and its social consequences.

Key words:

consumption, consumer behaviour, consumerism

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Google Applications and their usability for Business

Author(s):

Peter Dorčák, Martin Mudrík

Abstract:

The article deals with the importance and possibilities of use of services, products and applications offered by Google. Points to the fact that the correct use of these applications may result in to more effective communication within the organization to better document management and an overall better accessibility to get information to the emloyees. After the introduction to the problems provides a comprehensive overview of the research problems and presents an image of the current situation within the Slovak companies.

Key words:

Google, applications, business

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Possibilities of Facebook insight data analysis on organization further strategic decision making

Author(s):

Igor Fedorko, Richard Fedorko

Abstract:

The emergence of new media has changed the way how companies interact with the public. This study analyzes how selected company use one of the most popular new media platforms, Facebook, to manage public relations, communicate with customers and diversify their sales channels. Article describes the current state of using Facebook as a tool of communication based on the performed analysis. Another object of the article is to evaluate the opportunities for organizations in their strategic decision-making.

Key words:

Social media, Social networks, Facebook

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The potential of the social networking sites as a marketing promotion tool of cultural and historical monuments and places

Author(s):

Radovan Bačík, Richard Fedorko

Abstract:

The aim of the article is to describe the specific aspects of social networking sites as a marketing communication tool for the promotion of cultural and historical monuments and places. In the evaluation, the direction of the issue article summarizes the theoretical bases of social networking sites as part of social media. Based on the analysis describes the current status of the use of social networks, which focuses its attention on the most polar social network Facebook. Another object of the article is to evaluate the opportunities for marketers this issue brings and also point out the pitfalls.

Key words:

Marketing, Internet, Social Media, Facebook

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