Issue 3/2016

Appropriateness of teaching and learning methods used on the cross-cultural management course: analytical view

Corresponding author:

Viktória Ali Taha

Abstract:

Dealing, communicating, negotiating with culturally-different people and managing cultural diversity becomes very important skill in present globalized and multicultural world. The aim of this article is to reflect on the appropriateness of teaching and learning methods used on the courses focused on culture (national and corporate) and intercultural management in the context of management education. Testing different forms of learning and teaching styles enable teachers to find out what works best for their students and curriculum. The article provides a brief overview of opinions on teaching intercultural/cross-cultural issues/subjects/courses. There are also presented the results of a survey (carried out through feedback questionnaires) among students of Faculty of Management (University of Prešov) enrolled in a full-time Master study program attending a Cross-cultural Management and Corporate Culture (CCM&CC) course. Results point to the appropriateness of teaching and learning methods used in a given course. The results also revealed that there are no significant gender differences in views on various aspects of teaching and on the content of the CCM&CC course.

Key words:

cross-cultural, course, education, management, methods

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Brand value analysis in the conditions of on-line media and social networks

Corresponding author:

Ľudovít Nastišin

Abstract:

In this paper, we address the branding phenomenon with a focus on the social media. There is an analysis of the theoretical background of related scientific fields, also there are presented results of global brands, focusing on their value and their activities within the conditions of the digital environment of Slovakia. This paper highlights selected brands value for the analysis within the time scope of last three years and their actual performance in the online social networking environment which is presented in comparison table following several attributes. The last part offers discussion and finding a summary with recommendations included.

Key words:

brand, social media, value, marketing

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Evaluation of the Possibilities of Selected Crops Production for Energy Production in the Selected Area

Corresponding author:

Peter Adamišin
Peter Adamišin, Emília Huttmanová, Jana Chovancová

Abstract:

The current aim of the European Union is to increase share of energy from renewable sources (energy arises from alternative sources should represent min. 20 percent of final energy consumption in 2020). Biomass is one of the renewable energy source. There are areas where it is possible realized efficient crops production for energy production. The main aim of this article is to evaluate the possibilities of selected crops production for energy production in the Kapušany area.

Key words:

soil; crops; biomass; energy production

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Expenditure Analysis in Agriculture and Rural Development in Slovakia

Corresponding author:

Ľudmila Bednárová
Ľudmila Bednárová, Roman Vavrek

Abstract:

The agricultural policy is the oldest policy of the European Union. After joining the EU, the Slovak Republic had to adapt farming sector according to EU requirements and it became part of Common Agricultural Policy (CAP) of the European Union. In this paper, we focused mainly on one of CAP programs - Rural Development Programme. Our aim, that achieved, was to analyse performance of agriculture in the Slovak Republic based on selected economic indicators as well as to evaluate utilization of non-repayable EU funds and national funds for agriculture under this program.

Key words:

Agriculture, Common Agriculture Policy (CAP), Country, Subsidies

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Search Engine Marketing (SEM) – The current state of the issue

Corresponding author:

Richard Fedorko

Abstract:

The aim of the article is to describe specific aspects of Search Engine Marketing (SEM) as an important tool of marketing communication. The article summarizes the theoretical basis of the issue of Search Engine Marketing (SEM), Pay Per Click (PPC) advertising and Search Engine Optimization (SEO). The article also focuses its attention on the market of Internet advertising on a global scale and the issue of Internet search engines. Our aim is to show and evaluate possibilities that this form of marketing can bring while pointing out the pitfalls of the issue.

Key words:

SEM, PPC, SEO, Google, Marketing

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The impact of the website’s design on the user recommendation of such a website

Corresponding author:

Igor Fedorko

Abstract:

The main objective of this research is to carry out an impact analysis of the selected attributes of design on the user recommendations of a website. The analysis was carried out through a survey which aim was to test the impact of the different elements of online marketing campaigns on the perception of the organization by consumers. The selected company belongs to the category of SME, and actively implements marketing campaigns on the Internet. Therefore, it will be possible to monitor and assess the impact of these activities on the perception of the organization by its customers. From the achieved results we assume that the selected elements of design of the monitored website directly impact recommendations given by its visitors. The presented study defines a set of selected elements of website design in the light of the impact of these factors on the perception of the organization by consumers. The study defines important principles relating to the essential Internet marketing tools that throw a light on the issues.

Key words:

webdesign, clarity of design, website recommendation

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The impact of usability of a website on recommendations by its visitors

Corresponding author:

Igor Fedorko
Radovan Bačík, Igor Fedorko

Abstract:

The main objective of this research is to carry out an impact analysis of the selected usability elements of the monitored website on recommendations by its visitors. The analysis was carried out through a survey, which is intended to test the impact of the different elements of online marketing campaigns on their perception by customers of the given company. The selected company belongs to the category of SME, and actively implements marketing campaigns on the Internet. Therefore, it will be possible to monitor and assess the impact of these activities on the perception of the organization by its customers. From the achieved results we assume that the selected usability elements of the monitored website are directly impact recommendations by its visitors.

Key words:

user experience, UX, usability, website recommendation

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The status of e-commerce in the European region

Corresponding author:

Richard Fedorko

Abstract:

The aim of the article is to describe the specific aspects of electronic commerce as a relevant sales channel with a focus on developments in the field. By evaluating this issue the article summarizes the theoretical basis of the issue of e-business and e-commerce. The article focuses on issues such as sales achieved on a global scale, primarily European scale. Using forecasts the article refers to possible future developments in this field of business. Another objective of the article is to point out the current state of the issue and knowledge and at the same time point out possible pitfalls and future developments.

Key words:

Internet, Trade, E-commerce, E-business,

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