Issue 2/2016

Analysis of the use of social networks for branding of global firms

Corresponding author:

Ľudovít Nastišin
Ľudovít Nastišin, Radovan Bačík

Abstract:

This article is focused on the use of social networks for the branding of selected firms acting in the global market. The analysis focuses on the five of the most used social network and 25 global brands. We analysed their presence in each social network, the number of their followers base and their monthly posts activity. Results are shown in the clear overall table and are furthermore worked. This analysis is supported by the theoretical background research on the area of brand management and social networks, which act as a fundamental line for the whole paper.

Key words:

social network, branding, global brands, marketing

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Analytical View of Drivers of Long-Term Care Expenditure

Corresponding author:

Alexander Schneider

Abstract:

Public expenditure of long-term care costs is on the rise due to changes in demographic structure. Individual countries have opted for different financing structures reaching from covering it from taxes and insurance contributions to patient co-payments or private insurance. Due to the fact that not informal care-giving plays an important role in long-term care provision, non-demographic drivers such as income growth and demand for public long-term care are of importance. Demand is further mostly determined by demographic drivers such as dependency levels, their prevalence in the future and increasing longevity. These are presented and further discussed.

Key words:

long-term care, public expenditure, aging, OECD countries

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Research issues reputation of Slovak companies in the form of blogs in e-business processes on a virtual Slovak market

Corresponding author:

Martin Mudrík
Martin Mudrík, Jakub Horváth

Abstract:

Marketing affects every aspect of company life. In management it is essential to understanding business management, that marketing participation in management processes is essential. There are many companies that are still at sharply increased marketing functions implemented marketing concept just outside. The role of marketing in the company's planning and fulfillment of conception, pricing, promotion and distribution of ideas, goods and services, which leads to the realization of a mutual meeting the needs of individuals and organizations. Poorly chosen or no marketing strategy can mean the demise of his company. This problem plagued now in Slovakian business sector most small and medium enterprises. This is logical, because smaller businesses have a limited number of workers, many of them don´t have marketing department and realize marketing strategies intuitive. This is an unfortunate solution many times.

Key words:

Company, marketing, internet

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Review on Headway student’s book

Corresponding author:

Peter Fabian
Peter Fabian

Abstract:

The submitted review clearly states the reasons why the series of the book "Headway' are preferred from among other books which can be found on the market. I personally have used the given book for teaching purposes and the results that the students achieved a the end of the four year course have so far been convincing. The review shows in an elaborate way the reasons why students should choose "Headway" book for learning and what they can expect from it.

Key words:

applicable, clear, understandable, conceivable

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Socioeconomic implications of demographic change

Corresponding author:

Alexander Schneider
Róbert Štefko, Alexander Schneider

Abstract:

The article focuses on discussing individual sociological and economic implications of demographic change. While demographic characteristics of developed societies have changed since the industrial age and are now slowing down into a form of stronger old and old-old kohort, this aging of a population has strong effects on the behavior of individuals, societies and policy makers. Increasing costs of health and long-term care as much as pensions are driving policy changes across the world. The article provides insight on these implications and their effect, such as rejuvenation, singularization and feminization of society on the sociological part and increase in public expenditure as well as ambiguous effects on savings, labor force and total factor productivity when discussing the economic impacts.

Key words:

demographic change, demographic transition, aging, sociological and economical implications

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The current status and importance of e-commerce in a global perspective

Corresponding author:

Richard Fedorko
Richard Fedorko

Abstract:

The aim of the article is to describe the specific aspects of electronic commerce as a relevant global sales channel with a focus on developments in the field of trade. The article summarizes the theoretical basis of the issue of electronic business (e-business) and electronic commerce (e-commerce). The article focuses on the issue of sales on a global scale and using forecasts the article refers to possible future developments in the field of trade as well as to the structure of the popularity of various categories of goods in terms of customer buying preferences. Another aim of the article is to highlight the current state of this field of knowledge and at the same time point out its pitfalls and its possible future developments.

Key words:

Internet, Trade, E-commerce, E-business

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The economic characteristics of Turkey in the respect of FDI

Corresponding author:

Gyulaffy Béláné
Gyulaffy Béláné, Meszlényi Rózsa, Rédei Csaba

Abstract:

Turkey, which is situated at the boundaries between Europe and Asia, is a melting pot for two cultures. The geographical position provides the opportunity of active participation in the economic processes of the East and the West. The rapid development of information technologies served as a catalyst to a higher rate of foreign economic activity and the growth of foreign direct investment in either direction. The adaptation of the Turkish economy to the ever-changing global conditions led to an intensive development, which was accompanied by the retention of local values in a world of globalisation. Development has been enhanced by a well-conceived transformation of political and economic processes, which made it possible to adapt modern economic processes to supporting development. This study aims to map the above mentioned issues.

Key words:

FDI inflow, export, import, Turkey

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The effective recruitment and selection practices of organizations in the financial sector operating in the Slovak republic

Corresponding author:

Ľuba Tomčíková

Abstract:

The recruitment and selection practices is important for new and established businesses alike. It is the best way to achieve success in the business world. The paper provides a theoretical-analytical view of the issue of recruitment and selection of employees as one important practices of human resource management. Part of the article are the results of research, which deal with the following key topics: what strategies HR managers use to recruit for two types of positions: managerial/professional and non-management positions; how often HR managers use several practices to evaluate candidates in their selection process; which of recruitment strategies are for organizations in the financial sector highly effective or moderately effective, what factors that present the largest barriers to effectively recruiting and selecting candidates.

Key words:

recruitment and selection practices, human resources management, recruitment and selection strategies.

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The use of mobile platforms - the current state of the problem

Corresponding author:

Richard Fedorko
Richard Fedorko, Ľudmila Bogľarská

Abstract:

The aim of the article is to describe the specific aspects of the issue of user preferences in mobile marketing in today's ever-changing market environment. The article summarizes the theoretical basis of the issue of mobile marketing and online marketing. The article also focuses its attention on the market of mobile devices on a global scale, the issue of smartphones usage and describes the current state of mobile devices and their use for digital content on the Internet. Our aim is also to evaluate and highlight the opportunities that this area of marketing can bring in terms of marketing activities while pointing out the pitfalls of the issue.

Key words:

Mobile marketing, Smartphone, Tablet, Internet Marketing

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Turkey and Islamic Banks

Corresponding author:

Krisztina Holmár

Abstract:

This study aims to present and review the specifics of Islamic banking system in Turkey, Islamic finance and the major differences between Islamic and conventional banks. The spread of Islamic banks, their differences from conventional banks has increased interest for their activities. Global financial crisis impacted Islamic banks less than the conventional banks which explained the profit and loss sharing system, the lower leverage and the prohibition of speculation. Islamic banking is considerably different from conventional banking system since the Muslim religion forbids giving or receiving interest. The Islamic finance is based on the Muslim religion and the Sharia, Islamic religious law, whose basic rules are hidden behind all form of financing.

Key words:

Islamic banking system; Islamic finance; Turkey

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