Issue 4/2015

Application of theory of marketing environments for destination management organizations in Slovak republic

Corresponding author:

Lenka Zajacová
Lenka Zajacová, Jaroslava Gburová

Abstract:

General marketing theory defines actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with their target customers. The paper examines these actors and forces in the destination marketing that affect the destination management organizations to be build, to maintain relationships with the actors and their visitors. The deepdive into macroenvironment and microenvironment in the Slovak conditions is a base for destination management organizations to be taken into consideration when developing their strategies.

Key words:

destination marketing, marketing environment

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Financial literacy as a an important aspect of economic education

Corresponding author:

Ľudmila Bednárová
Ľudmila Bednárová, Roman Vavrek

Abstract:

Today almost every decision is affected by or connected with finances. For this reason importance of the concept of financial literacy is increasing. This issue is related not only to individuals who make decisions about their future but also to society as a whole. The paper deals with a brief description of the concept of financial literacy and presents results of surveys of financial literacy that have been undertaken in recent years. In conclusion paper presents results of our own research, which was aimed to identification of level of financial literacy among residents of Slovakia.

Key words:

financial literacy, financial education, national financial literacy standard

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Logistics Services in CEP Industry in the Context of the Analysed Courier Firm Activities

Corresponding author:

Dariusz Liszewski

Abstract:

Logistics services in the modern economy play an important role and their importance continues to grow. The basis for these services invariably is the transportation. Among the firms that provide transportation services, courier companies play leading role. These entities undertake to now carry almost everything, including dangerous goods, medications, or animals. Such flexibility is essential to remain competitive in this highly dynamic industry. Admittedly, the development of e-commerce has contributed to a significant increase in demand for transport services, but the attractiveness of the industry has also resulted in an increase in the supply of these services. Strong competition makes courier, if they want to stay in business, they must constantly watch for changes in the business environment and continually analyze consumer needs and preferences in order for them to adjust their offer. The purpose of this article is to show how changes the demand for particular courier services and to indicate of most popular services. The analysis covers the company X, but can be applied to the whole courier industry.

Key words:

logistics services, CEP services market, courier companies

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Mobile devices in terms of search engine marketing

Corresponding author:

Ján Mihal
Ján Mihal, Richard Fedorko

Abstract:

The aim of the article is to describe specific aspects of Search Engine Marketing as an important tool of marketing communication. In assessing the direction of the issue the article summarizes the theoretical background of Search Engine Marketing, Pay Per Click advertising and Search Engine Optimization. The article also focuses its attention on the Internet advertising market on a global scale and the issue of Internet search engines use. Moreover, the article describes the current state of online search devices use. Our aim is to evaluate and demonstrate the possibilities this form of promotion can bring to regional governments while pointing out the pitfalls of the issue.

Key words:

SEM; PPC; SEO; Google; mobile devices

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New approaches to customer support in terms of online internet environment

Corresponding author:

Richard Fedorko

Abstract:

The aim of the article is to describe specific aspects of social media and networking as a marketing communication tool. In assessing the direction of the issue the article summarizes the theoretical background of the issue of social networks as a part of social media. Based on analyzes of the current situation the article describes the use of social networks and their use as a tool for customer support. In this respect the article focuses on globally popular social networks like Facebook and micro-blogging social network Twitter. Another aim of the article is to evaluate the opportunities this issue brings for marketers while pointing out the pitfalls.

Key words:

trends; customer support; business; social networks; e-marketing

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Performance analysis, collaboration, power and fear at work of manager

Corresponding author:

Anna Lelková
Anna Lelková, Tatiana Lorincová

Abstract:

The contribution is aimed to clarify the relationship of factors specific to the work and performance of manager. Based on the theoretical knowledge it describes the various concepts - power, motivation, cooperation, power, fear and analyzes their importance in terms of employment activity manager. The paper defined and implemented through a survey of management priorities in management the roles, interdependence and influence of the mentioned factors on the work of existing managers. The result of the analysis is to evaluate the relationship and the impact of various factors on the work of managers, the definition of essential managerial qualities and motivational factors that significantly contribute to the presentations of the activities of managers.

Key words:

performance; cooperation; power; fear; manager

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Safety risks arising from icing in flight operations

Corresponding author:

Helena Chalupníčková
Slavomír Filo, Helena Chalupníčková, Didier Labyt, Tomáš Puškáš

Abstract:

The paper treats a hazard of the icing in the flight operations. In the first part of the work, a description of the meteorological aspect of the icing can be found. At the beginning, the phenomenon of icing is defined. The work continues by defining the types of icing. Subsequently the process of icing identification is described by the meteorologists on the one hand and by the pilots on the other hand. It provides the definition of the products and the equipment used for the icing identification. In the next part of the work, an influence of icing on the flight operations (on the airframe, on the instruments and on the propulsion system) is analyzed. Chapter V identifies the areas representing the highest risk for the flight operations. The rest of the work elaborates on the safety risk analysis of the icing in flight. In Chapter VII an attempt to find out the ways how to increase the safety level and how to decrease the hazard of icing related occurrences is proposed. Finally, the last improvements in icing forecasts are described in the work.

Key words:

Icing, Ice, Frost, Freezing rain, Freezing drizzle, Freezing fog, Ice crystals, Supercooled water, Supercooled Large Droplets, anti/de-icing

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The analysis of the frequency of performance appraisal methods use in businesses

Corresponding author:

Svetozarovová Nella
Cocuľová Jana, Svetozarovová Nella

Abstract:

The essence of the functional performance management penetrating into the performance appraisal system in businesses involves choosing appropriate evaluation methods, which thus requires a comprehensive and systematic approach. This article’s objective is to analyze the methods of performance appraisal from the viewpoint of the frequency of their use in businesses operating under the condition in the Slovak Republic.

Key words:

Performance appraisal. Performance management. Performance appraisal methods.

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The analysis of the impact of perceived attributes of the content of web pages on the image of the organization

Corresponding author:

Igor Fedorko
Radovan Bačík, Igor Fedorko

Abstract:

The main aim of the article is to carry out an analysis of the impact of selected attributes of the content of web pages run by a selected organization on the perception of its image among consumers through a survey. The aim of the survey is to test the effectiveness of various elements of online marketing campaigns on the perception of the organization by its customers. To meet this goal, we decided to focus on the selected organization from the field of small and medium companies that actively conducts marketing campaigns on the Internet. Therefore, it is possible to monitor and assess the impact of these activities on the perception of the organization by its customers. From the results we can assume that the perceived up-to-date nature and usefulness of the web content is directly dependent on the influence of the website on the image of the organization.

Key words:

perceived usefulness; perceived up-to-date nature; organization’s image

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The Use of Drones in Air Cargo Transportation

Corresponding author:

Helena Chalupníčková
Helena Chalupníčková, Pavel Bahenský, Viktor Sýkora, Daniela Heralová

Abstract:

The aim of this article is to examine the possibility of introducing drones when transporting cargo and analyse their impact on society.

Key words:

drones, prime air, flying donkey, ground stations

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