Issue 2/2015

Importance of Customer Support in Terms of Social Networks

Corresponding author:

Richard Fedorko
Radovan Bačík, Pavel Hagyari

Abstract:

The aim of the article is to describe the specific aspects of social networking as a marketing communication tool. In assessing the direction of the issue the article summarizes the theoretical background of the issue of social networks as a part of social media. Based on the analyzes the article describes the current situation using social networks as a tool for customer support, and focuses on the most significant social networking site Facebook. Another aim of the article is to evaluate the opportunities this issue brings for marketers in terms of using regional governments while pointing out the pitfalls of the issue.

Key words:

Social Networks, Facebook, Customer Support, Regional Governments

Link:

PDF

Inventory management of an economic entity - selected aspects

Corresponding author:

Andrzej Limański
Boźena Sowa, Stanislav Szabo

Abstract:

Inventory management plays an important role in the enterprise. Every entrepreneur regardless of the size of the company is in contact with the materials. The materials are part of the inventory or tangible current assets. The purpose of this article is to present an outline of theoretical issues relating to inventory management, i.e.: processes carried out in the warehouse, tangible current assets, documentation, material accountancy and valuation of tangible current assets.

Key words:

inventory management, economic, effectiveness of inventory management

Link:

PDF

Manager’s image as a cornerstone of a successful career

Corresponding author:

Anna Lelková
Jozef Nemec, Eva Benková

Abstract:

The topic of image is an extensive and current issue because it concerns everyone of us. A large amount of books is published, a great number of articles is released and various conferences and trainings are organized. The aim of the paper is to determine the basic characteristics of successful managers with the focus on image and its active component parts. We will consider the importance of manager’s image and its influence on managerial work. Furthermore, we will consider advantages and disadvantages, opportunities and threats of manager’s behaviour which results from personal image.

Key words:

Image, manager, career, behaviour

Link:

PDF

Social network Facbook analysis and its potential use in marketing mix

Corresponding author:

Ľudovít Nastišin
Martin Mudrík

Abstract:

The article is aimed at the analysis of the potential use of the biggest social network on the Slovak market, Facebook, its position in the marketing mix of a company as it is the most famous network all over the world. In the article, there are presented the theoretical background of this issue and its fundaments. Next of it there are also showed the results of performed survey and the resulting conclusions and recommendations. In connection with them there is mentioned the research methodology used. Findings reflect the current status of the potential use of Facebook in marketing communications of companies while there is a presumption that the results can be generalized also to the neighboring countries.

Key words:

Facebook, marketing mix, social network

Link:

PDF

Tax policy – selected issues

Corresponding author:

Jozef Adamko
Emil Burák

Abstract:

Purpose of the article is performance of the key principles of the effective tax policy. The conclusions are first of all on the base of inductive-deductive approach to methodology. Scientic aim is the supplying of right way to friendly taxation policy. The productive limits of effective tax policy are following conclusions: State Tax Policy can be considered effective when able to provide for stable tax revenue on a long-term basis and to motivate taxpayers to fulfil their tax obligations on the principle of conviction not the principle of coercion. Optimal tax policy respects the idea „Think globally, act locally (Think big, act small)“. The triangle of negative trend correlation between the corruption – black economy – tax evasions is the pivotal risk. The friendly taxation is the key opportunity.

Key words:

Tax policy, optimal taxation, friendly taxation

Link:

PDF

The analysis of determinants of higher education faculties online reputation building of in terms of the domestic internet market

Corresponding author:

Richard Fedorko
Róbert Štefko, Radovan Bačík

Abstract:

The aim of the article is to describe specific aspects of management-economic faculties’ online reputation on domestic Internet market. The article summarizes the theoretical basis of marketing problems experienced by educational institutions as well as online public relations in the process of assessing the future of the given problem. Based on the analysis the article describes the current status of the selected market area of higher education. Another aim of the article is to identify online market position of the Faculty of Management University of Prešov in Prešov using a methodology based on Academic Ranking and Rating Agency - ARRA.

Key words:

Reputation, Image, Public relations, E-marketing, Faculty, University

Link:

PDF

The Arctic, new aim of China ́s forreign policy

Corresponding author:

František Hajduk

Abstract:

Changes in the Arctic region are bringing new opportunities and challenges for Arctic states and for the broader international community. As never before, the Arctic has become part of a complex set of political and economic dynamics linking actors within and outside the region. Among non-Arctic states, China is particularly determined to have a greater influence in Arctic affairs . China declares itself to be a “near Arctic state” and an “Arctic stakeholder,” even though its northernmost territory lies more than 1,000 miles south of the Arctic Circle. As the most populous country in the world, China claims that it should have a say in Arctic policy and disagrees with Arctic issues being decided by Arctic states alone. More broadly, given the region’s resource reserves, shipping lanes, and implications for global warming, China argues that Arctic state interests and claims must be balanced against international interests in the seas and resources of the region.

Key words:

Arctic region, actors, China, interests, affairs

Link:

PDF

Webdesign by SMASH.company