Issue 2/2013

The significance of the social networking site facebook as a marketing communication channel

Author(s):

Radovan Bačík, Richard Fedorko

Abstract:

The aim of this article is to describe specific aspects of social networking sites as a phenomenon of modern days. Regarding the assessment of this topic, the theoretical solutions to problems related to social networks and social media are summarised in this article. It is mainly focused on the social networking site Facebook as it is a key marketing communication channel used online by employees within marketing field. Another aim of this article is to point out the current state of the matters as well as potential difficulties.

Key words:

Marketing, Internet, Social Media, Facebook

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Digital certificates for public services

Author(s):

Tomáš Bálint, Jozef Bucko, Martin Vejačka

Abstract:

The electronic communication in public administration is of major importance in the last years. New services such as e-procurement, e-auctions, and digital communication in general need efficient ways to secure data exchange. Digital certificates, together with certificate authority (CA) represent core components of the public key infrastructure (PKI) which can be used to secure digital identity. To deploy this infrastructure, multiple software tools, both commercial and open-source, are available. The paper presents fundamental issues and challenges in this field. Reference certificate authority solution deployed in academic environment is characterized. The core contribution of the paper is a proposal of new indicators which can be used to assess efficiency of PKI deployment in public sector.

Key words:

Certificate authority, digital certificates, e-government, public key infrastructure, public services

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Innovation Support in the Work of Teachers in the Context of Further Education

Author(s):

Zuzana Birknerová, Mária Zahatňanská

Abstract:

The report is aimed at the innovation support in the work of teachers in the context of further education. We are trying to learn about the contribution of further education for the innovative pedagogical practice of the elementary school teachers. We focus on the description of innovations, the innovative process in the pedagogical context, and further education of teachers. In the conclusion we interpret the results of the realized research. The interpretation of the results is elaborated in three areas – characteristics of the respondents, analysis of further education of teachers with an overview of the seminars aimed at the topic of innovation, and finally the analysis of innovations in the education of teachers.

Key words:

Education of teachers, innovations in education, further education

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Employees as the shareholders of Lower Silesian enterprises

Author(s):

Andrzej Brzeziński

Abstract:

This article is devoted to employees, who are an important group of stakeholders. It was made an attempt to define stakeholders’ purposes and expectation, based on literature. Then, expectations of this group are estimated, based on survey conducted among employees of Lower Silesian enterprises. Results were used to analyze the level of satisfaction of employees’ requirements. Attention is drawn to diversity of companies, both in terms of size, type of business activity or organizational and legal forms. Results of research have showed that financial expectation as satisfying salaries are main employee’s purpose and they are satisfied in majority of enterprises.

Key words:

employees, stakeholders, employers, conflicts of interest

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Strategies of the slovak food industry enterprises by internationalization of their business activities

Author(s):

Mariana Dubravská

Abstract:

Market globalization and production internationalization are the most significant features of the world economic development of the last decade. Globalization impacts have changed the rules of the world competition radically. Under the growth of market globalization, corporations and firms have found out that they are strongly linked to foreign consumers, competitors and suppliers. The aim of the submitted paper is to recognize of the food industry businesses in the SR apply the same strategies by the internationalization of their business activites.

Key words:

Internationalization of the entrepreneurship, Strategy, Food industry

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Selected aspects of online p2p lending

Author(s):

Beáta Gavurová, Martin Dujčák

Abstract:

Importance of process management in the current period is significantly increasing. One of the main reasons is increasing complexity of system of management in organizations, constant pressure to reduce costs and as well as to optimize production and management processes. In this paper, we focus on online p2p lending system and within that, on the process of the transfer of money, which we analyze precisely through a process map. The conclusion of the paper is about proposing next steps which would eliminate the risks arising in the process of transfer of money within the system of online p2p loans namely the application and effective using of digital signatures.

Key words:

digital signature, p2p lending, processes, process management, transfer of money

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Implementation of special graphical method in the technical financial analysis

Author(s):

Sylvia Jenčová, Eva Litavcová, Jozef Leščišin

Abstract:

Overall state of the economy determines the ability of businesses to achieve the desired return. Essential part of financial management is a qualitative and quantitative economic analysis. Under current conditions, statistical methods are an essential tool in almost all areas of social life. Specific syntheses of intuitive and exact methods are some types of mathematical and statistical models in the area of financial management as a subsystem of the overall system of corporate management. The purpose of this document is to implement the chosen methods of technical financial analysis, to highlight the use of elementary statistical methods and statistical characteristics as well as highlight the application and use of the Z-diagram in financial and economic analysis of the production business undertaking.

Key words:

time series, diagram, business subject

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The analysis of the export competitiveness of the agricultural production of the Slovak Republic in relation to third-country markets

Author(s):

Ivana Kravčáková Vozárová, Igor Fedorko

Abstract:

Globalization of the economy has added many new challenges for agribusiness around the world. Agribusinesses need not only to compete in their domestic market, but also to compete in foreign markets and develop strategies to induce new customers in new markets to buy their products. The survival and success increasingly depends on competitiveness, thus the ability to compete, in these turbulent times. In our study, we focused on the analysis of the competitiveness of the agricultural production of Slovak Republic. We analyzed the competitiveness of agricultural sector for the period from 2007 to2012.

Key words:

competitiveness, agricultural production, Slovak Republic, RCA 1 index

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Framework for the successful Creation of a strong Destination Brand

Author(s):

Ľudovít Nastišin, Lenka Zajacová, Nella Svetozarovova, Martin Mudrík

Abstract:

Destination branding has become a powerful tool to differentiate countries or places and obtain competitive advantages by improving image as tourism destination. The purpose of this paper is to offer a closer view at this field through overview of an emerging literature and to present various views about these issues and accompany it with possible linkage among them. Paper also points on the main and most crucial threats the destination can face. It also indicates key factors and various methods of destination branding in sake of creating positive image a prevent from emerging negative.

Key words:

destination, branding, identity, image, marketing, reputation

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The possibility of influence of social and emocional intelligence on manager´s work

Author(s):

Jozef Nemec, Anna Lelková, Jaroslava Gburová

Abstract:

In this article we describe the basic ideas regarding the work of a manager, the possibility of influence that affect his work and, consequently, we focus on specific definition and identification of terms of social and emotional intelligence. We specify the essential information obtained from sources available and data provided. We draw our attention to theoretical bases of the personality of a manager within the surveyed intelligence types, we focus on their influence on manager´s work, we analyze the particular types of intelligence and, last but not least, we analyze and precisely define the basic terms regarding social and emotional intelligence.

Key words:

Social intelligence, emotional intelligence, management, manager

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The role of managers and users in the information systems development

Author(s):

Libuša Révészová

Abstract:

Managing information system is a critical skill for success in today´s business environment. All levels of managers and users are involved in process of decision making and managing information system in their firms and organizations. The main two questions we are dealing with are why and how to develop information competencies of our graduates - future managers and advanced users of information systems. We try to integrate many aspects of the ICT use into the education. The goal of our new manner of education is to assist future managers in becoming knowledgeable participants in information systems development.

Key words:

Information system, manager, user requirements, education

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Measurement and evaluation of random operating process by handling of aircrafts, passengers and luggage

Author(s):

Ján Bačík, Iveta Podoľaková, Miroslav Džuba

Abstract:

By implementing of statistical methods to the process of evaluation of measured variables determining the behavior of complex systems, we receive information that reveal hidden relationships between variables or states of the system. These qualitative data are very important for the analysis of investigated system. This article deals with handling process at the airport, with a focus on ensuring the efficient and early handling of aircraft, passengers and luggage, as well as the need for measurement and evaluation of these processes.

Key words:

simulation, modelling, random process, system

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The assessment of the contribution of aviation to the national economy

Author(s):

Iveta Šebeščáková, Lucia Melníková, Ľuboš Socha

Abstract:

The article deals with the assessment of the contribution of aviation to the national economy. In the article is compared the magnitude of the impact of aviation on GDP with development of the networks of aviation in the country. The example shows the impossibility of comparing three different economic entities without considering their economic status.

Key words:

Air transport, Gross Domestic Product, national economy

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Review of monograph Insurance Marketing

Author(s):

Jozef Leščišin

Abstract:

Prof. Ing. Jozef LEŠČIŠIN, CSc. – Prešov University, Faculty of Management, Department of Finance and Accounting Review of the Monograph by Ing. Jozef ADAMKO, PhD on the topic: Insurance Marketing

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Review of monograph Implementation of financial and statistical models in terms of company 21. century

Author(s):

Jozef Leščišin

Abstract:

Review of monograph by Ing. Sylvia Jenčová, PhD. and Mgr. Eva Litavcová, PhD. on topic: Implementation of financial and statistical models in terms of company 21. century. Brno: Tribun, s.r.o. 1.vyd. 1321s. ISBN 978-80-263- 0537-8.

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