Issue 1/2015

Aspects of interrelationship between culture and language in the context of second/foreign language acquisition

Author(s):

Ingrid Madárová, Roman Čančinov

Abstract:

Effective communication as a part of second/foreign language acquisition in today’s international, globalized world brings the issue of understanding interrelationship between language and culture and its influence on second/foreign language acquisition. Considering tolerance within today’s European multiculturalism as one of the most valuable tools in peaceful coexistence of various cultures, intercultural understanding opens the door to the whole world in the way of knowing and communicating with other cultures. Therefore, multicultural education, as a factor affecting second language teaching and learning process, should be taken into consideration.

Key words:

Intercultural Communication, Language, Culture, Second/foreign language acquisition

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Informatics education according to the latest trends and ICT development

Author(s):

Libuša Révészová

Abstract:

Applications of knowledge and technologies, especially in the field of Informatics, are critical for success in all areas of human activity, including economic and business spheres. Development and the efficiency of investments into mentioned area depend strongly on users, their motivation, interest and proper education. Presented paper reflects the fact that all of Europe’s citizens need to be educated in both digital literacy and informatics and describe the importance of proper informatics education. As we work at the Faculty of Economics Technical University of Košice we are dealing with an innovative manner of informatics education of young managers. In the paper we present results of our research in the field of secondary school graduates informatics education, we also describe our experience in teaching and discuss reasons for the knowledge body and methods which had been implemented into the subject Informatics II at our faculty. We consider knowledge, the implementation of ICT and innovations to be the key factors that can ensure economic growth for individuals, companies even for whole countries.

Key words:

Informatics education, development of informatics, new trends

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Management education: focusing on intercultural aspects

Author(s):

Viktória Ali Taha

Abstract:

Problem of a current education is still relatively significant attention devoted to theoretical knowledge. Practice and students themselves call for more practical experience. Some subjects/courses provide more space for the use of creative teaching methods and experiential learning (enabling students to learn through experience/by doing). One of these courses is Intercultural management and Corporate Culture. This article presents current knowledge and researches in teaching intercultural respectively cross- cultural issues (e.g. management and communication) as well as personal experience (as a teacher/lecturer of three “intercultural” subjects/courses at the Faculty of Management, University of Presov, namely: Intercultural Management and Corporate Culture, Intercultural Communication in Tourism, and Cross-cultural Management on the Erasmus program) with teaching this issues.

Key words:

Education, intercultural, cross-cultural, management, learning

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New Marketing Opportunities on the Web

Author(s):

Martin Vejačka

Abstract:

The new opportunities of web marketing emerge with evolution of the web 2.0. Various specific forms of new web such as social networks, virtual worlds, blogs etc. are being used for marketing communication purposes. Current trends in online marketing utilizing the forms of web 2.0 are identified and the outline and upcoming trends in this area are revealed. The potential of marketing communications targeting and obtaining feedback from potential customers by simple efficient method is demonstrated on real examples. Forming new large size groups of customers reachable by these new opportunities of web marketing is pointed out and briefly overviewed.

Key words:

web marketing, web 2.0, social media, virtual world, mail advertising

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Online Marketing Campaign Proposal for the SmartWings Company

Author(s):

Lukáš Tuma, Eva Endrizalová

Abstract:

Various online marketing tools are put into practice by major companies and are also gaining importance among the marketing strategies that are nowadays being used by airlines. This document provides a brief analysis of airline online strategies provides correct approaches that the air carrier should take in order to become competent online and outlines an optimized online strategy for the Czech low-cost airline SmartWings.

Key words:

Airline marketing, online marketing, SmartWings, online campaign setup

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Tax and contribution burden of Slovakia in context of EU countries

Author(s):

Ivana Ondrijová, Jaroslav Korečko

Abstract:

The aim of ongoing tax and customs administration reform in Slovakia is to increase the efficiency of financial administration and to simplificate processes associated with tax and contribution obligations. The reform is implemented since 2008 through UNITAS program, which is regular inspect by National Audit Office (NAO). The aim of the article is to analyze tax and contribution burden using the variable Tax quota II and to assess position of Slovakia in the EU in terms of paying mandatory contributions. Comparison of Slovakia with other EU countries is based on Paying Taxes study published annually by PricewaterhouseCoopers in collaboration with World Bank.

Key words:

Tax, contribution, burden, EU, Paying taxes study

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Taxonomies and their role in the aviation Safety Management Systems

Author(s):

Slobodan Stojić, Peter Vittek, Vladimír Plos, Andrej Lališ

Abstract:

The paper focuses on the taxonomies widely applied in the aviation industry. Beside the general view on the subject, article brings a description and mutual aspects identification of the presented taxonomies. Purpose, adequate comprehension and taxonomy application, together with the identification of the subjects to whom the taxonomy are dedicated were considered as the essential facts in taxonomy description. The human factor was recognised as a critical element in aviation and in that matter, several taxonomies specialised exclusively on that issue were mentioned. The new trends in the taxonomy development, their implementation in the particular systems together with benefits they could bring to the particular processes represent the important aspects of modern approach to the issue. The paper places emphasis on the common taxonomy, development supported by ICAO, and other hazard taxonomies.

Key words:

Taxonomy, safety management system, events, hazards, occurrences

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The importance of marketing activities in terms of Internet search engines

Author(s):

Pavel Hagyari, Radovan Bačík, Richard Fedorko

Abstract:

The aim of the article is to describe specific aspects of Search Engine Marketing as an important tool of marketing communication. In assessing the direction of the issue the article summarizes the theoretical background issues of the Search Engine Marketing, Pay Per Click and Search Engine Optimization. It also focuses on the Internet advertising market on a global scale as well as in Slovak market, describes the current state of spending on this form of promotion. Our aim is also to evaluate and demonstrate the possibilities that this form of promotion can bring to regional governments while pointing out the pitfalls of the issue.

Key words:

Search Engine Marketing, Pay Per Click, Search Engine Optimization, Google

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