Issue 1/2013

Quality, one of the most important factors in air traffic

Author(s):

Miroslav Džuba, Iveta Podoľaková, Iveta Šebeščáková

Abstract:

Air transport, as one of the newest forms of transport, has undergone since its inception very rapid development. One such area that has seen tremendous progress is the quality of air transport. This area can be classified as. Security and also in recent years often mentioned the impact of air transport on the environment and especially the people. The rapid growth of air traffic, increase operational flight distances and heights affects the quality of the environment. Therefore, it is still greater attention to the problems associated with emissions of aircraft engines. Aircraft engines, like every other engine produce pollutants that affect the conditions of life on Earth. Influence of these conditions is reflected directly, air pollution, and indirectly, by the action of the physico-chemical state of the upper layers of the atmosphere.

Key words:

Quality, Availability, Security, Accidents, Environment

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Search Engine Marketing (SEM) - Current Status

Author(s):

Robert Štefko, Radovan Bačík, Richard Fedorko

Abstract:

The aim of the article is to describe the specific aspects of SEM (Search Engine Marketing) as an important tool of marketing communication. In the evaluation, the direction of the topic article summarizes the theoretical base sof SEM, PPC (Pay Per Click) and SEO (Search Engine Optimization). It also focuses its attention on the Internet advertising market globally, as well as in home environments Slovak market, describes the current state spending on this form of promotion. Our aim is also to evaluate and demonstrate the possible further developments in this area and also to point out the pitfalls.

Key words:

SEM, PPC, Internet, Slovakia, AdWords, Google, Trends

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The measurement of the competitiveness of EU agricultural production at the macroeconomic level

Author(s):

Ivana Kravčáková Vozárová

Abstract:

The twenty-first century seems to have begun with turbulent occurrences, but also with new challenges and opportunities. The survival and success in these turbulent times increasingly depends on competitiveness: the ability to compete. The simple economic analysis, and experience from economic life confirm that the development of national economies is historically dependent on the success rate of domestic producers and their skills to compete effectively on international markets. Due to the development of the international business environment and escalating pressure of globalization achieves increasing importance exactly the phenomenon of the competitiveness. Main aim of this article is to measure the competitiveness of EU agricultural production at the macroeconomic level during the period from 2007 to 2012.

Key words:

competitiveness, agricultural production, RCA 1, Grubel-Lloyd index

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The role of branding and its position in the tourism destination management

Author(s):

Ľudovít Nastišin

Abstract:

In the field of destination and tourism it is considered to be a quite new way of attracting the tourists. This approach offers more complex opportunities to represent the tourism as it should be represented. Destination management organizations tend to understand the concept of branding but majority of them implement only some aspects of what branding means. Many destinations use a same way of presenting themselves to the world. The key is difference and fulfillment of expectations in sake of tourist to become loyal to the place they like to visit. This paper offers an insight on branding role and its position within the field of destination management.

Key words:

Brand, Management, Destination

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Tax enforcement proceedings and civil execution as two sides for the same purpose

Author(s):

Mária Moskvičová

Abstract:

This article aims to introduce the complexity of relationships between sectors in procedural tax law and civil procedure in terms of enforcement proceedings and legislation. Tax foreclosure procedure is a type of legal process, which is relatively independent, specific and relevant in legal proceedings, which also has several features in common with other types of legal processes, such as the civil enforcement proceedings. For the use of particular methods of scientific comparison and methods of scientific analysis we highlighted the particularities embodied in the statutory adjustments, and in their interaction.

Key words:

Proceedings in tax enforcement, civil execution, enforcement

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The importance of brand building and branding

Author(s):

Martin Mudrík

Abstract:

The article treats with the importance of a brand building and branding and shows an overall and present view on the world biggest brands and the brand top risers. Also describes the methodology of branding evaluation process and the analyses necessary for the brand value estimation. Work puts the branding process in the contrast of employment attractiveness as well as in case of consumers loyalty and brand reputation. It also points on a connection to the consumers decision making process.

Key words:

Branding, marketing, corporate

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Maintaining Quality Management System at the Faculty of Aeronautics, Technical University Košice

Author(s):

Iveta Šebeščáková, Róbert Rozenberg, Lucia Melníková

Abstract:

The article deals with the implementation of the Quality Management System at the Technical University of Kosice and assessment the quality of teaching at this university. Furthermore, it is dedicated to the evaluation of the Faculty of Aeronautics as one of the faculties of the Technical University. Based on internal and external sources, the article also describes weaknesses in the implementation of QMS into practice.

Key words:

Quality management system, QMS documentation, educational quality, improving the quality

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